It was a bright crisp spring morning on the 28th of March, when I made my way to the heart of downtown San Francisco (Union Square), to meet with the Dior West Coast team in a private engagement arranged by Dior Philippines.
I have been doing events and creative consulting for Dior Philippines since the last quarter of 2013 and my recent trip to the West Coast was an opportune time to have me experience and get a sneak peak of much of the upcoming collections, and Dior programs that will slowly be making their way to Manila.
The afternoon began at the Dior flagship counter at Macy’s Union Square. I was met by Dior National Artist, Jacob Mirelez, Thuy Diep, Education Manager & Tiffany Hillis, Account Executive.
After the introductions, we began the afternoon with a wonderful tour of the flagship counter and the numerous product collections which the US market had already released and exclusively carry.
The beautiful Macy’s Union Square flagship counter boasts of , a full counter dedicated to skincare, a full makeup section divided into a makeup bar with a widescreen wall and 6 makeup stations for one –on-one client consultations & a fragrance bar. Among the numerous US exclusive products such as the Dior CC Primer and Dior Airflash Matte Touch, there were the Dior bronzers that are not released in the Asian Market, as well as the earlier release of the Dior Addict Fluid Stick and the Dior Addict It-Lash.
It was certainly a feast for the eyes and more so for the senses to an artist as myself.
The most exciting of the new releases were the newest products to join theDior Addict Range, the Dior Addict Fluid Stick and the It-Mascara. The Addict Fluid Stick is the first all-in-one lip hybrid product from Dior that gives the pigmentation of a lipstick and the shine of a lip gloss but with the most comfort of wear. There are 16 sensational colors in the range. It was the first time I was going to finally get to try the new release and it was smitten at first try.
After much time spent trying and testing each and every shade, my attention was brought to the soon to come Dior Addict It- Lash. At the time of visit, this was currently unfortunately not yet in counters but I did get quite the introduction nonetheless.
The Dior Addict It-Lash is Dior’s “do it all” mascara; volume, definition & curl. It promises sensational transformation in one sweep and fashionable as well. The It-lash introduces mascara colors in fashionable shades such as bright pink & indigo blue (Manila Release July 2014).
Dior La Collection Privée is the premium fragrance collection of authentic elegant fragrances made from the most premium of raw materials, handcrafted in a traditional manner. I was very excited to get a close look into this particular range since, it is not available in Manila and have not come across the range in Asia either. I was introduced to Hilary Randal, Fragrance specialist who is truly an expert in every sense of the word. I was walked through the entire range, not only did I get to try and sniff every scent. I learned from the seasoned Dior team that Grand Bal seems to be the favorite & bestseller. It was divine indeed, made of the world’s best lavenders and Ylang-Ylang (which completely excited me since it is a flower authentically hailing from my motherland the Philippines). Hilary had instantly mentioned that Grand Bal contains Ylang-Ylang which is a native flower of the Philippines. The fragrance was splendid indeed.
It was a tremendous learning and enjoyable experience spending an afternoon with the Dior West Coast team! I look forward to being able to share and bring everything back to Manila one product, technique and consultation at a time!